What Sold In 2024: The Year of Quiet Luxury, Loafers, and Keeping It Real | Precursor Ventures

The story of what sold in 2024 is dominated by a few things: quiet luxury (no surprise there); a greater sense of realism about what you might actually need and whether it can stick around in your wardrobe long enough to make the investment worthwhile; and, that when it comes to accessories It status is no longer it. If you’re going to spend plenty of money on a bag, then practical, durable, and madly luxurious is actually where it’s at. (Likewise, if you can wear a look with a loafer, the shoe of 2024, you’re good to go.) Vogue