Kraftful wants to lift the veil with analytics for makers of smart home hardware | Precursor Ventures

Ex-IFTTT head of product Yana Welinder today launches Kraftful Analytics, giving folks building connected hardware a deeper look into what the user journey is for users of IoT and smart hardware, in a bid to combat the surprising number of users who buy “smart devices” and then use them as if they were a lot dumber than they ought to be given credit for. TechCrunch