McMullen | Precursor Ventures
McMullen
McMullen is a luxury omni retailer supporting emerging designers from around the world.
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What Sold In 2024: The Year of Quiet Luxury, Loafers, and Keeping It Real
December 18, 2024
The story of what sold in 2024 is dominated by a few things: quiet luxury (no surprise there); a greater sense of realism about what you might actually need and whether it can stick around in your wardrobe long enough to make the investment worthwhile; and, that when it comes to accessories It status is no longer it. If you’re going to spend plenty of money on a bag, then practical, durable, and madly luxurious is actually where it’s at. (Likewise, if you can wear a look with a loafer, the shoe of 2024, you’re good to go.) Vogue
Sherri McMullen on Championing Rising Black Designers with Shop McMullen
June 6, 2024
For Sherri McMullen, intentionality and representation are not just buzzwords for the founder behind the luxury retail concept store, Shop McMullen, nestled in the vibrant heart of Oakland, California. Growing up in Oklahoma curious about merchandising, her core values were shaped over a 17-year career in the buying industry and an initial role at Neiman Marcus. There, she noticed a glaring lack of diversity among the decision-makers, a realization that would later inspire her mission of representing young, emerging brands and those founded by people of color. “As a black woman, I wanted to seek out those brands, and that’s what I did,” she explains. Models
Christopher John Rogers & Sherri McMullen Prove Bay Area Fashion Is Thriving
June 6, 2024
On May 30th, McMullen—the Oakland, California boutique founded by Sherri McMullen—hosted an event celebrating the designer Christopher John Rogers and his long-standing relationship with the business owner. It was not, however, your typical fashion event. W